Creativity & Problem Solving by Brian Tracy – Book Summary

Brian Tracy - Creativity & Problem Solving
Follow Us & Share !!


Creativity & Problem solving is snippet book which is released by one of the greats in the Field of Management that is Brian Tracy these books are smaller version with some new ideas of his previous books.In this summary of Book creativity & problem Solving by Brian Tracy we have captured the in depth tips and strategies to improve creativity & problem solving ability.

3 Triggers of Creativity:

In this chapter Brian Tracy Mentions that Creativity is like sugar in the coffee it needs to be stirred. Creativity can be triggered by three factors – Desired goals, Pressing Problems and Focused Problem.

Desired Goals

The author mentions that greater the clarity on what we want and more positive and excited about achieving the goal, the more creative ways we will find to accomplish it. Determine the one goal that would have the maximum possible impact in our lives and writing it down on a paper that a child would understand the goal

Pressing Problems

Brian Mentions that clarity is the key to deciding on the goals and then self-evaluating with the questions:

Why I haven’t already at this goal?

Why I haven’t already achieved this goal?

What is the biggest important reason that creating an obstacle in achieving this goal?

Focused Question

One of the important skills is asking the focused question t oneself that forces to think about the current situation which is a major stimulus to creative thinking. The more precise and focused the question you use, the more rapid creativity reflex operates to generate the workable answer.

The Mind storming Method:

 Brian says that every individual is a potential genius and the only need is tap into their potentials. There is a simple exercise mentioned in the books that help into brainstorming mentioning that writing down a problem at the top of the sheet and generate at least twenty ideas for the solving the problem and one should discipline oneself until the twenty ideas are written down and not worrying about the quality but aiming for the number of solutions obtained.

The next step is to take immediate action instead of procrastinating and slipping back into the comfort zone.

Stimulating Creativity:

Creativity & Problem Solving book quote - "Creativity is like sugar dipped in coffee which just needs a stir to unlock
Brian Tracy Quote

The key to stimulating creativity into action is by asking more and better-focused question some of the focused questions are

What are we trying to do?

How are we trying to do it?

What results or outcomes do you desire?

Are there other ways to achieve our goals or outcome desires?

One should be comfortable in asking hard-hitting questions to oneself or to business to grow at the desired level.

Problem Solving:

 Any organized method of problem-solving is an effective manner of generating high-quality solutions than no methods at all. The author discusses the seven systematic approaches for problem-solving which is also mentioned below 

Define your problem clearly in writing

Brian says that about 50 percent of the problems can be solved by the very act of writing it down clearly in advance so that there is structured thinking rather than the fuzzy thinking, in general, do as most of the people do.

Read, Research and Gather information

Gathering information possible and validating every detail to make sure that it is correct rather than merely as an assumption. More the information more likely it is that the correct solution will emerge also resist the urge to fall in love with the solution early in the process. Keep an open mind while doing this exercise

Let the Subconscious work

Once the facts and information are collected and still the solution you do not have the solution, release the problem and get your mind busy elsewhere.

Once the mind is focused on completed different thing the subconscious mind starts working on the problem round the clock for the solution

Use your Sleep

Review your problem just before going to sleep and ask your subconscious mind for the solution of the problem. By requesting for the solution you may wake up with the solution for the problems or you may wake in the middle of the night with the solution or with an insight for the solution.

Write it Down

When you get the illuminating breakthrough it is always better to write is down quickly hence it is always better to carry a small notepad to write small ideas and thought.

Tack Action and Set Deadline

Brian Mentions that most people become hesitant in taking action, once the idea has occurred start working on it and take action on the ideas at the earliest and not further analyzing the idea. Further to stay on track for the taking action the author suggests that we should set a deadline so that we start working on the idea.

Types of Thinking Process

Lateral Thinking

This chapter says that lateral thinking forces out the mind out of comfortable or conventional ways of thinking. It’s used to break the pattern of habitual thinking or the tendency to fall into the trap of the comfort zone and continuing to do things the same way you have always done them in the past

Later thinking includes the method of reverse keywords like seeing a problem as an opportunity which leads to a change in focus and capitalizing on the situation. This practice in return triggers creative thinking in a way that you never expected.

Zero Based Thinking

Zero Based thinking is a creative thinking technique that helps you approach problems and find solutions for the problems from a completely different position, this means putting every previous decision on trial for a regular basis especially when you get a new set of information or experience that contradicts. This can be used in areas of relationship, Business, Investment.

K.W.I.N.K (Knowing What I Know) Analysis for Zero Based thinking.

The author says that asking the question “Knowing What I Know is there anything that you are doing today, If you had to do over again, You would not get into it in the first place?”  

Brian says the 85 percent of happiness, stress and frustration in life, personal and business, will come from your continuing association, live with, or working with someone knowing what you know, you wouldn’t get involved in the first place. Be willing to admit you were wrong and cut the losses. Accept that the emotional investment has been of no use and be prepared to write it off and walk away.

Evaluating Ideas

Ideas are dime a dozen. Eight percent of new products produced after extensive research and testing will fail and 99 percent will turn out impractical. Brian Mentions that one should avoid falling in love with self-generated ideas. These should be passed through filters like Efficiency, Compatibility, and Likeability.


Is the idea of going to be service efficient? And will it go to provide a significant improvement over the status quo? .Why would customers stop buying something that they are already happy with and buy your idea? There always should be a significant improvement over existing products or service

Compatibility :

Is the new idea of going to compactable with human nature and also the way people like to shop? And also which of the method of buying is popular with your idea.

Do you Like It?

Do you like the idea in terms of new product or service innovation yourself? Would you buy it and use it in your home or business? Would you recommend it or sell it to your friends and family members. The fastest-growing companies that grew were the executive that really believed in, enjoyed using and would recommend it to anybody.


Overall the Author from the book changes the focus of the perspective of creativity and problem from inborn talent to a skill that can be developed and horned throughout life. This book is a small and good read for the people who are looking for exercise and ideas for improving creativity and critical thinking skills.

One-line Takeaways

  • Creative thinking can be treated as a skills and can be improved by using the exercises mentioned in the book.
  • The type of thinking decides the quality of life.
  • There are multiple ways to achieve any goals that we desire.

About The Author

Brian Tracy is a Canadian-American motivational speaker and author. He speaks to corporate and public audiences on the subjects of Personal and Professional Development, including the executives and staff of many of America’s largest corporations. Brian Tracy Writes books on topics like counseling on leadership, Selling, Self-Esteem, Goals, Strategy, Creativity & Success Psychology. He has renowned titles under his name like- Eat That Frog, Earn what Your Really worth

In this book author, Brian Tracy summarizes how creativity and problem thinking is a skill that can be enhanced by continuously by putting it into use. Further in the book Brian Tracy highlights different exercises.  This book Brian Mentions that we are or we will become as the result of the way we use our minds. If we improve the way of thinking then we improve the quality of life.

I would recommend this to

This book should be read by entrepreneurs who are in the venture of evaluating the ideas or the person who is looking for an idea to start a business. Managers and people creative field are highly recommended to read this book.

Final Score – 8/10



Roopesh Bhosle is an author at Hackedwits and writes on summary for books from Business and Finance. A Project Manager at day and content writer at night. Love to learn new things, to connect dots in life. Connect with me on LinkedIn for collaboration on project or Guest Post

You may also like...

3 Responses

  1. May 24, 2020

    […] If you want to read read more from Brian Tracy click here […]

  2. July 26, 2020

    […] you want to read more from Brian Tracy or Time […]

  3. February 7, 2021

    […] exactly what it is that you want in life. Set a goal and then determine what price you are going to pay to forget it. Most of the people never do this. […]

Leave a Reply

Your email address will not be published. Required fields are marked *